Ferguson Case Cause for Using the Racial Attitude
Paris Terrorist Attack is a good reason for using the Racial Attitude Survey
The blog above is open to everyone. Just follow the link to join the blog.
About the test...
Nova's Cultural Diversity test was designed
for use in a workplace or school setting to help understand
employees' and/or students' attitudes toward cultural
diversity. This latest version is being re-released as an online
test that anyone can take.
In a time when discrimination law suits are a common occurance,
the Cultural Diversity Test allows companies to take a proactive
approach by testing their employees before problems arise. If
necessary, they can then implement diversity training for their
employees and hopefully avoid discrimination law suits. This article highlights some of the astronomical
costs companies can occur over the course of a law suit. Mr.
Rundquist's Cultural Diversity Test was the topic of this article in an issue of Entrepeneur magazine
which talked about the benefits of diversity testing in a
The Cultural Diversity Test is divided into several different
types of questions:
Section 1: BACKGROUND
These are just a few simple questions about your background.
Choose the most appropriate answer.
Section 2: ATTRIBUTIONAL STYLE QUESTIONNAIRE
Read the description of each situation and imagine it happening
to you. Do not choose what you think you should say or
what you think other people would deem as the right
answer. Remember, there are no right or wrong answers. Just
choose the response that most closely matches the way that you
would respond to the given situation.
Section 3: ATTITUDES TOWARDS DIVERSITY SCALE
This section tests how strongly you agree or disagree with a
given situation. You can choose: Strongly Disagree, Disagree,
Neither Agree nor Disagree, Agree or Strongly Agree.
Section 4: DISCRIMINATORY RESPONSE
How would you most likely react to these situations with fellow
co-workers? Would you: Ignore the comments, Respond with the same
behavior, Confront the employee, Tell Manager/Supervisor, File a
grievance or File a lawsuit.
Section 5: RACIAL ATTITUDES SURVEY
Begin by selecting a race - it should be one other than your own.
The questions that follow are once again scaling how much you
agree or disagree with given comments or how much you would
object or not object to certain situations. Once again, please
answer truthfully, not how you think you should
How much does it cost?...
***NEW*** Schools and Colleges
Nova Media, Inc. is now offering UNLIMITED
testing to schools and colleges for an annual fee of $79.00.
Educators wishing to enroll their school can simply click the
PayPal link below. You will receive a group control number which
students/staff will need to enter when taking the test. This
number will allow tracking of your results while still providing
UNLIMITED SCHOOL AND COLLEGE TESTING
$79.00 per year
Pay Using PayPal
There is no charge to take the test, however, you
must pay in order to receive a copy of your results. If you want
to receive a copy of your test results, you must receive a
(group) control number from Nova Media, Inc. prior to taking
the online test. This number is used to track test results while
keeping the identity of the test taker anonymous. The cost for an
individual to take the test and receive their results is
$15.00. Payment can be made through PayPal by clicking the
banner below. If you're interested in group testing, please
read on below.
Pay Using PayPal
Target Corporation - Diversity and Inclusion
***The General Social Survey ***
*** GSS Codebook ***
Damon J. Keith Center for
(Wayne State Univeristy)
Thomson Reuters Expert Witness Services
Horse is Boss(game)
Exploring Racial Bias Among Biracial and Single-Race Adults: The IAT
Individual Diversity Assesment
USA Today - Poll on Prejudice in America
Teaching Tolerance (Mobile Devices)
A STUDY OF THE IMPACT OF RACIAL ATTITUDE ON THE PERCEPTION OF ADVERTISING
by Cynthia Jane Lewis
If you would like to have your entire organization tested,
please email the
author. Group pricing is as follows:
EXECUTIVE GROUP OR DEPARTMENT COST:
- 2 to 5 participants - $7.00 per person
- 16 to 50 participants - $5.00 per person
- 51 to 100 participants - $4.00 per person
- 101 to 500 participants - $3.00 per person
- 501 to 999 participants - 2.00 per person
This is designed so that one can do a random sample of
or others for tests results.
I'm ready...show me the test!
The complete test (including the Racial Attitude Survey)
consists of 188 questions and takes about 30-45 minutes to
complete. Take as much time as you need to answer the questions.
There are no right or wrong answers. Remember to request a group tracking number
prior to taking the test if you want to receive your results
This Test was developed by Thomas J. Rundquist, MA
©2008 Nova Media, Inc. & Nova Counseling Associates,
May not be reproduced in any form without written
permission from Nova Media,
Inc. & Nova Counseling Associates, Inc.
All rights reserved.